Dallas Showroom


Whatchamacallit Boutique Dallas has been conducting business for over two decades. Our extensive evening wear department offers everything from beautiful cocktail dresses to elegant evening gowns. We are here to help you find the perfect social occasion, prom, or bridal dress that you’re searching for. As the largest prom dress store in Texas and the southwestern United States, we have the selection you’re looking for with over 20,000 dresses in stock. When searching for prom you will be greeted by our professional and friendly staff and have the freedom to browse through our showroom which features thousands of gorgeous gowns and dresses from many of the finest designers around the world. Experience the same kind of trusted fashion advice that red carpet celebrities receive from their own personal shoppers. 


Store Hours

Monday-Saturday: 10am - 6pm

Sunday: Closed


Store Location 

14999 Preston Rd, #620 
Dallas, TX 75254